• The Surfer's Journal | Creative marketing, photography, project management, ad optimization, and more

    Currently working with the world renowned surfing magazine, The Surfer’s Journal, as the lead effort in their creative marketing and also played an important role in their recent website reskin. Additionally, I’ve led the effort to optimize all Meta and Google ads, resulting in a 9.1 ROI in August, the highest ad ROI the company has experienced since inception. Currently orchestrating new video and photo content for ads, a large photo shoot for 2024, project managing the new clothing line, tracking all marketing efforts, and conducting key research for the podcast Soundings.

    See the new website here.

  • Photography and Video

    Although I’ve certainly never aspired to being an influencer, I have enjoyed creating my own content to learn, promote my work, and inspire people where I can. I’ve utilized TikTok off and on over the past few years and have 38,000 followers, 330k likes, and millions of views. I also started a podcast where I interviewed some of the interesting people I’ve been fortunate to meet, which has had over 3,000 unique listeners. I’ve also experimented on other platforms like Instagram, Facebook, Reddit and YouTube receiving 1000’s of impressions and views. I prefer working behind the scenes with brands, but have found that learning and developing my skills through my own experimentation is very valuable.

    See my TikTok , YouTube, and Instagram here.

  • Album Surf | Photography, marketing, strategy, and logistics for the surfboard brand

    Over a period of six months worked with Album to generate photo and video content for their social media platforms, emails, and website. During this time I created over 2,000 usable pieces of content. Additionally created marketing campaigns including packing inserts, email campaigns, product outreach programs, and additional content marketing. Led the logistical efforts behind Album’s new footwear line shipping from overseas Italy to stateside. Worked closely with a few very talented artists to help Album achieve their most profitable quarter in history.

    See the work here.

  • Fishskyn | Marketing and branding for a disruptive company

    Worked with Fishskyn to build their social and marketing plan, revolutionize their brand direction, and started collaboration with talented artists. Setup the Rory Kramer x Fishskyn collection and initialized a list of other potential collaborators for custom collections. Refined processes. Created months worth of social content and outlined the vision for future content marketing.

    See the work here.

  • gitBoulder | Marketing for the growing bouldering and map application

    Led marketing efforts and strategy for the digital bouldering guidebook gitBoulder. During this period of time, gitBoulder experienced 5x social media growth and 10x active users on the app. Conducted market research on the potential profitability of gitBoulder and setup appointments with key potential investors.

    See the app.

  • B3NJI | Branding and content for the gaming channel experiment

    Interested in the gaming industry and what makes it tick, I decided to start my own gaming channel. Twitch, YouTube, branding, and social media. All the logistics that go into starting and maintaining a gaming channel. Started because I was convinced that this was a strong industry and still feel that way today.

    B3NJI on YouTube.

  • Kaskade | Photo and video for the legendary artist

    In 2021 I had the opportunity to meet Kaskade surfing and begin a working relationship with him. This included capturing his sold out SoFi Stadium concert in LA and his Kaskade In The Park concert for over 5,000 attendees. Additionally, I made four TikTok videos for him that performed extraordinary well. In total the videos received: 364,000 views, 7621 likes, 1079 comments, and 1419 shares. These numbers were significantly higher than any video he had done on the platform prior to or since.

    See the work here.

  • Rustico | Marketing and PR for the handmade leather company

    Over a year long working relationship I contributed extensively to the marketing and PR efforts of the handmade leather goods brand Rustico. I managed social media accounts, successfully launched a Kickstarter campaign for a new product line where I pre sold $15,157 worth of goods, organized photo and video shoots, and enhanced branding. I worked trade shows in Atlanta and NYC with significant success and contributed to the company's new website on the Shopify platform. I worked closely alongside the company executives, sitting in on all key meetings, during the company's most profitable year since inception.

  • Sir Wylde | In 2015 I founded my own accessory brand

    From 2015 to 2017 I founded and built a profitable accessories brand where I lead the efforts in brand strategy, product design, digital marketing, manufacturing, business infrastructure and much more. I orchestrated effective PR efforts through social media and media placements including features in British GQ Magazine, Fox News, ABC News, The NFL Network, who frequently had announcers and players wear Sir Wylde products, and others. I also successfully funded a Kickstarter Campaign for $10,100 on neckwear. I established cut and sew manufacturing in NYC. In 2016 I received small initial round of funding from private investor and sold the company in 2017.