Mt. Timpanogos, Utah / by Benjamin Steele


Blog #32

You know, writing a blog post every day keeps you on your toes. I haven't planned out my topics in advance (maybe I should), so I sort of just write whatever's on my mind at the time. Sort of like a vlog on Youtube, when someone just shares the real, unplanned events from their day.

Today I hiked Mt. Timpanogos here in Utah, so naturally, that is somewhat on my mind. The peak is 11,752 feet tall and my group definitely didn't take our time. This has left me with a sense of accomplishment, but also slightly dehydrated and definitely tired.

I suppose that Mt. Timpanogos could act somewhat as a metaphor for our lives, but I'm not exactly sure how I would format that idea, so I won't try haha...

Instead, I'll just share a part of one of the conversations I had with my friends somewhere around mile 13.

You see, a friend of mine is thinking about starting a business of his own and I was sharing my advice where I could. Although I am a 100% believer in DOING rather than just SPEAKING about starting a business, I was recommending a good starting point for finding a golden concept.

I emphasized how he needs to find his niche in the market. I recommended that he sit down and do some research; five hours minimum. He should take a look into different markets and products he is interested in and see where his ideas fit in. For example, if he wanted to start something fitness related, what would be his expertise? Or if he wanted to introduce a new product or improve on an existing product, which product would he choose? Why would he choose that product? How would he be different?

When I started my business Sir Wylde, I didn't know much to be honest, so I'm glad that I just took the leap and started. That being said, if I were to do it again, I would be very confident with the direction I chose before I opened the door.

So, I'll give that same advice to you. If you're thinking about starting a business, website, blog, Youtube account or something else, first nail down your idea. Find out what your story will be and how you will stand out from the noise.

Enjoy your Saturday evening (at least it's evening here).