Are Sales On Your Mind? / by Benjamin Steele

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Blog #7

Prior to owning my own company, it seemed that I had dealt almost exclusively with PR and advertising. I rarely interacted directly with those in the profession of sales.  Now, this wasn't because I had any problems with the sales guys, no, it was just because my supervisor always put me in a group with other "creative" people as soon as I got into the office.

It seemed the process always went the same (you may feel this sounds very similar to your own office setting). First, the combined brain power of my group would come up with some ingenious television advertisement idea and would excitedly pitch it to our supervisors. They of course would love our idea, praise us for our creative thinking and then leave us to work on the next creative project. Even if we saw the final version of our campaign, we would usually judge its success by the amount of impressions, interactions or shares that it received; rarely would the word sales ever enter into the discussion.

As I've now launched my own business, I have learned that sales need to be the underlining motivational factor for EVERYTHING we do in business. Far too often there is a separation between the "creative" minds and those directly involved in selling. In reality, both should be united in conversation and in motivation. As a PR professional, I should know that I am successful not only by the number of likes my post receives on Facebook, but much more importantly by the number of direct sales that results from my efforts. This should also put into perspective that a company's success is not measured by the number of Instagram followers they have, but that social media is only a very important part of the larger picture. Truly, if you are not selling, something needs to change.

I recently finished reading the book, The Wolf of Wall Street, by Jordan Belfort, as well as watched the movie. Although much of the content of the story is very crude and perhaps better to avoid, I still loved the overall story and was absolutely intrigued by Belfort's amazing ability to sell. Belfort was so talented and confident that everyone around him believed him. I later watched a YouTube video where Belfort discussed how he once sold nearly an entire street of businesses insurance. The amazing thing is that he had started knocking the street just minutes after his associate had tried and been rejected at every door. Belfort's approach was so confident and different, that he was greeted with success only minutes after his friend was turned away.

I am convinced that we all can learn a little bit from Belfort's example to make sales a priority in our businesses.

In every action ask yourselves, "Are sales on my mind?"

Go do something amazing today.

Ben