Anyone who's ever considered launching a crowdfunding campaign, will know that there are thousands of articles with similar titles to the one you're reading now. As 97,000 different campaigns have been funded on Kickstarter alone, not to mention other platforms such as Indiegogo and GoFundMe, there are a TON of people who want to share the "secret" to crowdfunding. Some of this advice is very valuable and I would fully recommend you do your homework if you are going to start a campaign; however, I don't think I will be of any benefit if I regurgitate the exact same advice here. Because of this, I hope that I can share something at least slightly unique.
When I launched my first ever Kickstarter campaign this past Thursday for my American-made neckwear brand, Sir Wylde, there were many things that contributed towards my early success: (1) press, (2) social media, (3) fair rewards, (4) a clean design, (5) an insightful video, (6) having a website even prior to the campaign, and (7) planning ahead. Each of these seven elements were very important in establishing Sir Wylde as a reliable brand.
In addition to these seven principles, I have found one thing to be MOST valuable to finding success. This is the relationships that I have built with people along the way.
In all reality, I believe that I owe Sir Wylde's success to all of YOU reading this article. For example, I would not have found my manufacturer in New York, if I had not first developed a relationship with the man who introduced me to them. I would not have ever sewn a necktie, if a friend had not first shown me how to thread the sewing machine. I would not have had such an unforgettable logo (don't think I'm bragging, it really is unforgettable) if I hadn't reached out to an old high school classmate to help me with the graphic design. Even this past Wednesday, my launch party would have been pretty lame if a few good friends hadn't been kind enough to bring the food. This past year, I have become surrounded by the best people imaginable.
Yes, I believe you have to work hard. I believe you have to work harder then you have ever worked before, but I also want you keep the importance of relationships in mind. Do this not only when you undertake a project like a Kickstarter campaign, but just in general. Treat others like you would like to be treated. Be willing to help people when they ask. I can promise you that it's the caliber of people around you that determines how high you are able to climb.
All the best,
If you haven't yet seen the Kickstarter - https://www.kickstarter.com/projects/2136342431/sir-wylde-european-inspired-neckwear-handmade-in-a